Be A Force For Good

Victoria Police

We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.

The behaviour:

With an ambitious target to meet for new recruits, Victoria Police advised that the ‘low hanging fruit’ of applicants had been exhausted.

The change:

We inspired a new pool of people to enquire about a career with Victoria Police by making them aware that the skills and values they apply in their civilian life are the sorts of skills required for Police.

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More work that's inspired change.

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Portfolio

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Making hard work pay off

Client: CBUS
We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.