The hands that bind

Client: Respect Victoria

The behaviour:

Support Victorians, specifically family members of LGBTIQ Victorians to recognise that family violence can occur within a family setting, and to ultimately inspire behaviour change.

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The change:

We know family members are uniquely placed to provide emotional and practical support to LGBTIQ relatives, and to identify and prevent the early drivers of family violence where they are present.

By showcasing positive, authentic stories of family members supporting and celebrating their LGBTIQ relatives, this campaign aims to demonstrate the importance of strong and healthy family relationships.

What behaviour do you want to change?

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