Space to ride safe

Client: Transport Accident Commission

The behaviour:

Educate Victorians that minimum passing distances have become law, while creating an emotional connection between cyclists and motorists on the road.

1. Increase motorist’s awareness of adequate ‘safety zones’ when driving near or past cyclists.
2. Increase motorist’s ability to accurately judge a safe distance.

The change:

Remove the ‘us’ vs ‘them’ mentality and raise awareness that we all share the roads, paths and lanes. Help motorists and cyclists to be more considerate of each other and give each other the space they need to be confident and stay safe.

What behaviour do you want to change?

Have a chat

Other works

Filter

Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.
100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Common Sensei

Common Sensei

Client: Housing Industry Association (HIA)
We inspired young apprentices to follow safety protocols on worksites.
Making hard work pay off

Making hard work pay off

Client: CBUS
We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.