Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Space to ride safe

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.
Nambawan Super

Nambawan Super

Client: Nambawan Super
Previously a superannuation fund for just government workers, we made the PNG community see that Nambawan Super was ‘for everyone’ and helped Nambawan grow to be PNG’s #1 superannuation fund.