Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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Laugh without leaking

Laugh without leaking

Client: Continence Foundation Australia

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.
The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Space to ride safe

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.