Sore tooth

Client: Australian Dental Association

The behaviour:

Victorians are avoiding their regular dental check-ups, often leaving it until it’s too late.

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The change:

We play to the notion of ‘control’ – if you don’t take control of your oral health, your tooth will take over and you’ll be screaming out to go to the dentist.

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More work that's inspired change.

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Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
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We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.