Show of strength

Client: Industry Super Australia

The behaviour:

In response to the introduction of the superannuation Choice of Fund legislation in 2005, a group of like-minded Industry SuperFunds came together to use their collective strength to create a major behaviour change campaign. The aim of the campaign was threefold:

  • educate fund members about the benefits of Industry SuperFunds;
  • promote them as a better alternative to retail super funds; and
  • protect the superannuation rights of working Australians.
Play Video

The change:

Over many years the two iconic TV campaigns, scheduled in tandem, have informed and resonated with members, as well as non-members. They also provided – and continue to provide – an important backdrop for extensive discussions with both Government representatives and Members of Parliament when reforms to the superannuation industry are under consideration.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Space to ride safe

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.
Elder Abuse

Elder Abuse

Client: Respect Victoria
We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Show of strength

Show of strength

Client: Industry Super Australia

We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.
Illicit Drugs

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.