Show of strength

Client: Industry Super Australia

The behaviour:

In response to the introduction of the superannuation Choice of Fund legislation in 2005, a group of like-minded Industry SuperFunds came together to use their collective strength to create a major behaviour change campaign. The aim of the campaign was threefold:

  • educate fund members about the benefits of Industry SuperFunds;
  • promote them as a better alternative to retail super funds; and
  • protect the superannuation rights of working Australians.
Play Video

The change:

Over many years the two iconic TV campaigns, scheduled in tandem, have informed and resonated with members, as well as non-members. They also provided – and continue to provide – an important backdrop for extensive discussions with both Government representatives and Members of Parliament when reforms to the superannuation industry are under consideration.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
TOMRA Cleanaway

TOMRA Cleanaway

Client: TOMRA Cleanaway
Improve the company’s reputation, drive engagement and position TOMRA Cleanaway as an experienced lead operator in Victoria and in sustainable waste management.​g.
Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.
Love food, hate waste, love a list

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.