There’s little societal awareness of Elder Abuse being a form of family violence that’s being experienced by 14% of older people.

Elder abuse is a form of family violence that is unacceptable but has very low awareness. It is a phenomenon that is notoriously under-reported with many barriers to disclosing elder abuse. Sufferers feel a sense of shame, concerned that speaking up will cement their status as ‘vulnerable’ or by raising, it will jeopardise the relationship they have with their ‘carer’.

We helped raise awareness of what it looks like and inspired people to call it out.