Common Sensei

Client: Housing Industry Association (HIA)

We inspired young apprentices to follow safety protocols on worksites.

The behaviour:

Apprentices don’t engage with workplace safety videos because, let’s face it, they’re boring! This means they are more likely to put themselves in danger.

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About Common Sensei
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The change:

We inspired apprentices to be safe on worksites, by making safety videos they actually want to watch.

Our approach was to make funny content that feels at home in their social feeds. With millions of organic views, and a truckload of likes, comments and shares – a bit of fun has gone a long way to keep young people safe.

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More work that's inspired change.

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The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Make the most of yours

Make the most of yours

Client: AustralianSuper
We inspired Australians to trust and prefer AustralianSuper more than any other super fund. Most importantly, we inspired them to do small, good actions that lead to a better retirement.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
Illicit Drugs

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.