Bye Bye Battery Cages

RSPCA

Right now, over 10 million Aussie hens are suffering in barren battery cages. It’s arguably the worst animal welfare issue in Australia.

The behaviour:

Australians were unaware and passive towards the livelihoods of Australian hens in barren battery cages.

The change:

We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Making hard work pay off

Making hard work pay off

Client: CBUS
We positioned Cbus Super as the leading super fund for the entire Building and Construction and Allied industries.
Common Sensei

Common Sensei

Client: Housing Industry Association (HIA)
We inspired young apprentices to follow safety protocols on worksites.
100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Sore tooth

Sore tooth

Client: Australian Dental Association
We inspired Victorians to consider their dental health and find their local ADAVB dentist.