Bye Bye Battery Cages

RSPCA

Right now, over 10 million Aussie hens are suffering in barren battery cages. It’s arguably the worst animal welfare issue in Australia.

The behaviour:

Australians were unaware and passive towards the livelihoods of Australian hens in barren battery cages.

Australia is lagging behind other countries when it comes to phasing out battery cagesPlay Video
RSPCA's landing page for their petition to ban battery cages in Australia
4 out of 5 Aussies think barren battery cages should be phased out in AustraliaPlay Video

The change:

We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

TOMRA Cleanaway

TOMRA Cleanaway

Client: TOMRA Cleanaway
Improve the company’s reputation, drive engagement and position TOMRA Cleanaway as an experienced lead operator in Victoria and in sustainable waste management.​g.
Illicit Drugs

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.
Space to ride safe

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.