Bye Bye Battery Cages

RSPCA

Right now, over 10 million Aussie hens are suffering in barren battery cages. It’s arguably the worst animal welfare issue in Australia.

The behaviour:

Australians were unaware and passive towards the livelihoods of Australian hens in barren battery cages.

Australia is lagging behind other countries when it comes to phasing out battery cages

RSPCA's landing page for their petition to ban battery cages in Australia

4 out of 5 Aussies think barren battery cages should be phased out in Australia

The change:

We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.

What behaviour do you want to change?

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More work that's inspired change.

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Portfolio

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.

Illicit Drugs

Client: Crime Stoppers
We inspired individuals trapped in the drug trade to free themselves by reporting anonymously with Crime Stoppers.

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.