The Continence Foundation


The Continence Foundation: Laugh without leaking


The identified behaviour:

There is a social stigma associated with incontinence and as a result, it’s not a topic that is openly discussed.

How we inspired change:

We inspired conversation about incontinence by using comedy to reduce the stigma. We formed a strategic partnership with the Melbourne Comedy Festival to facilitate a connection between continence and comedy. The very funny Bev Killick became the ‘Laugh without leaking’ campaign ambassador. Normalising what was a taboo topic.

The results:

The campaign received significant media attention, some highlights include a double page spread in the Herald Sun and features on The Project and House of Wellness