Respect Older People – Call it out


Respect Victoria: 
‘Call it out – Elder Abuse’


The identified behaviour:

The small, early signs of elder abuse often go unrecognised but can quickly escalate into unacceptable behaviour which is considered family violence.

How we inspired change:

We inspired people to recognise and call out elder abuse with the aim to create a social stigma around the abuse of older people.

The results:

This campaign was launched on Friday 14th June so results are still to come.