Behaviour Change Challenge

Our challenge was to encourage more people to join and stay with AustralianSuper.

Emotional Connection

We leveraged the pride and confidence people have when they achieve a sense of prosperity and security.

The Behaviour Change

22% of job changers actively chose AustralianSuper – double market penetration and almost 2.5 times better than the nearest competitor. Achieved market domination as the ‘most trusted’ superfund for all Australians. Ranked as first choice super fund since 2011.