Bye Bye Battery Cages

RSPCA

Right now, over 10 million Aussie hens are suffering in barren battery cages. It’s arguably the worst animal welfare issue in Australia.

The behaviour:

Australians were unaware and passive towards the livelihoods of Australian hens in barren battery cages.

The change:

We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.

What behaviour do you want to change?

Have a chat

More work that's inspired change.

Filter

Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
Laugh without leaking

Laugh without leaking

Client: Continence Foundation Australia

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.
100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Black armbands

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.