Common Sensei

Client: Housing Industry Association (HIA)

We inspired young apprentices to follow safety protocols on worksites.

The behaviour:

Apprentices don’t engage with workplace safety videos because, let’s face it, they’re boring! This means they are more likely to put themselves in danger.

The change:

We inspired apprentices to be safe on worksites, by making safety videos they actually want to watch.

Our approach was to make funny content that feels at home in their social feeds. With millions of organic views, and a truckload of likes, comments and shares – a bit of fun has gone a long way to keep young people safe.

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Laugh without leaking

Client: Continence Foundation Australia

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.

‘Respect Is’

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Nambawan Super

Client: Nambawan Super
Previously a superannuation fund for just government workers, we made the PNG community see that Nambawan Super was ‘for everyone’ and helped Nambawan grow to be PNG’s #1 superannuation fund.