Be A Force For Good

Victoria Police

We encouraged a new wave of applicants who didn’t have a police career on their radar to enquire.

The behaviour:

With an ambitious target to meet for new recruits, Victoria Police advised that the ‘low hanging fruit’ of applicants had been exhausted.

The change:

We inspired a new pool of people to enquire about a career with Victoria Police by making them aware that the skills and values they apply in their civilian life are the sorts of skills required for Police.

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More work that's inspired change.

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Portfolio

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.

Black armbands

Client: Alcohol & Drug Foundation
We inspired sports clubs all over NSW to show their commitment to keeping their members and volunteers safe on and off the field.

Battery Cages

Client: RSPCA
We inspired over 20,000 Australians to take action by pledging to ban battery cages for good. In doing so, we successfully influenced Australia’s Animal Welfare Standards and Guidelines for Poultry to outline a phase out date of 2036.