'Respect Is'

Client: Respect Victoria

The behaviour:

People are unsure on how to call out rigid gender stereotyping and dominant forms of masculinity in a social situation, or with mates.

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Respect is social post with two Victorian men
Respect Is social post with a Victorian Couple talking about housework
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The change:

We are inspiring Victorians to call out disrespectful behaviour, by showcasing messages from those with lived experience of respect, support and equality, including stories and messages from everyday Victorians who are creating change in their communities.

What behaviour do you want to change?

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More work that's inspired change.

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100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Space to ride safe

Space to ride safe

Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.
The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.