'Respect Is'

Client: Respect Victoria

The behaviour:

People are unsure on how to call out rigid gender stereotyping and dominant forms of masculinity in a social situation, or with mates.

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Respect is social post with two Victorian men
Respect Is social post with a Victorian Couple talking about housework
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The change:

We are inspiring Victorians to call out disrespectful behaviour, by showcasing messages from those with lived experience of respect, support and equality, including stories and messages from everyday Victorians who are creating change in their communities.

What behaviour do you want to change?

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More work that's inspired change.

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Show of strength

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We inspired a movement that reshaped the financial landscape of Australia and secured the retirement of over 6 million Australians.
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Nambawan Super

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Sore tooth

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We inspired Victorians to consider their dental health and find their local ADAVB dentist.