'Respect Is'

Client: Respect Victoria

The behaviour:

People are unsure on how to call out rigid gender stereotyping and dominant forms of masculinity in a social situation, or with mates.

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Respect is social post with two Victorian men
Respect Is social post with a Victorian Couple talking about housework
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The change:

We are inspiring Victorians to call out disrespectful behaviour, by showcasing messages from those with lived experience of respect, support and equality, including stories and messages from everyday Victorians who are creating change in their communities.

What behaviour do you want to change?

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More work that's inspired change.

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Laugh without leaking

Laugh without leaking

Client: Continence Foundation Australia

We inspired people to think differently about incontinence and helped thousands feel the benefit of pelvic floor exercises.
Elder Abuse

Elder Abuse

Client: Respect Victoria
We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.