Space to ride safe

Client: Transport Accident Commission

The behaviour:

Educate Victorians that minimum passing distances have become law, while creating an emotional connection between cyclists and motorists on the road.

1. Increase motorist’s awareness of adequate ‘safety zones’ when driving near or past cyclists.
2. Increase motorist’s ability to accurately judge a safe distance.

The change:

Remove the ‘us’ vs ‘them’ mentality and raise awareness that we all share the roads, paths and lanes. Help motorists and cyclists to be more considerate of each other and give each other the space they need to be confident and stay safe.

What behaviour do you want to change?

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Other works

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Love food, hate waste, love a list

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.
Call it out

Call it out

Client: Respect Victoria

We inspired 1 in 2 people in Victoria to challenge themselves and others to call out family violence and violence against women.
The hands that bind

The hands that bind

Client: Respect Victoria

We inspired people to share their story of compassion and support with explaining what healthy relationships look like.
100 day challenge

100 day challenge

Client: Victorian Responsible Gambling Foundation

We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.