Drop The Act

Client: Incolink

The behaviour:

Construction workers are over 50% more likely to take their own lives than people from other industries due to a multitude of factors including workload stresses, being worn out after years of physical toil on the job, financial pressures, substance abuse, relationship breakdowns, and more. In this ‘tough guy’ working environment, they fear sharing their feelings with fellow workers.

The change:

We helped inspire workers suffering with these overwhelming thoughts to ‘drop the act’ and showed fellow workers how simple it is to help by having a chat, guiding them to the support services and potentially save a life.

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More work that's inspired change.

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Love food, hate waste, love a list

Love food, hate waste, love a list

Client: Sustainability Victoria
We inspired households across Victoria to think about their weekly meals, and to reduce their food waste.
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We inspired people who were unable to see an end to gambling, to take a break and take the 100-day challenge.
Illicit Firearms

Illicit Firearms

Client: Crime Stoppers
In the first year of the campaign, we inspired the surrender of over 17,000 unwanted and unregistered firearms.
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Client: Transport Accident Commission

We inspired motorists on Victorian roads to safely judge the space they need to give cyclists safe, while sensitising them to the new safe passing laws.