Yahoo Reveals Flickr’s Bigger and Better Look
After so much hoopla over Yahoo!’s acquisition of Tumblr, the company announced a brand new Flickr for desktop and Android users. The new look, which was unveiled at a press conference in New York City yesterday, hopes to revive interest in the brand.
It’s a really big change, which involves a free terabyte of space – making room for each user to store 537,731 photos and more than 2,000 in every country.
Yahoo CEO Marissa Mayer stated, ”You can take all the pictures ever taken and upload them to Flickr… and there would [still be room].” Continue reading »
Changing Behaviour One Fun Way at a Time
Banking on the way good videos go viral, Volswagen (through its ad agency DDB Stockholm) has been successfully running “The Fun Theory” campaign: a series of experiments captured on video, on how to improve people’s behaviour in fun and easy ways.
The video above, The Speedy Camera Lotter, won the award. Would it be possible to get more people to obey the speed limit by making it fun to do? The concept involves capturing on video people who keep to the speed limit. They would have their photos taken and registration numbers recorded, and entered into a lottery. Winners would then receive cash prizes and be informed of their winnings via post. Even better, the winning pot would come from the fines of people caught speeding. Continue reading »
YouTube Offers Paid Channels
Kiddie shows the likes of “Care Bears” and “The Adventures of Paddington Bear 101″ on DHX Junior TV, as well as flicks on BigStar Movies are among the 30 channels on YouTube that will soon require a paid monthly subscription.
Despite the fact YouTube has actually rented out and sold movies and TV shows since late 2008, almost everyone watches videos on the world’s largest video site for free.
This is now the first time YouTube introduces all-you-can-watch channels – for a monthly fee. Among the channels, the cheapest will cost 99 US cents a month, but on average, the fee is about US$2.99. Continue reading »
Aussie Businesses Must Rethink Social Media Schemes
According to a recent report, 7 out of 10 Australian businesses use social media for customer service purposes, but apparently only 3 out of 10 customers seek to interact through such networks.
Businesses adopting social media is nothing new and small businesses jumping on board is practically the rule. A new study, however, stresses that there is in Australia a big divide between what businesses expect from social media and how consumers actually uses them. Continue reading »
Australia’s Social Media Use Decreases
New research that involves three million Internet users reveal that Aussies are spending less on social media.
Back in 2010, usage of social networking sites like Facebook and Twitter grew on a rapid rate in Australia. Newly acquired data, however, shows that the time spent on social media using fixed-line Internet connections dropped in 2012, with average users spending only 14 minutes out of every hour online using social networks, as compared to 16 minutes per hour of use in 2011. Continue reading »
Why Interventions Fail
“It’s not what happens to us, but our response to what happens to us that hurts us.”
― Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change
Changing human behaviour is a difficult task, but one worth all the time and effort. So we continue to strive do so, and continuously learn ways of doing things better and avoiding what we must in order to meet success.
One of the world’s leading behavioural psychologists, Professor Icek Ajzen, will be visiting Australia in April for the first time to discuss current behaviour change research and practise. Continue reading »
What Social Marketers Have to Say About Behaviour Change
Behaviour Change, like all else, tap into social media to help promote awareness and real change. Thus, the rationale behind the creation of the recently held TEDxMontlakeCut on Changing Behaviors for Good: What Works.
The flowchart above, for example, was from tutorial at TEDx on what an “Awesome Bomb” is: the concept, the visual, the juice, the hook, or the interaction that takes your campaign from a “public outreach effort” to a boxer-short-launching, banana-suit-at-a-rap-concert-wearing, deck-breaking, ultimate-tailgate-party-throwing campaign that people can’t resist. Continue reading »
Australian Small Businesses to Increase Use of Social Media
Aussies are very much into social media, as we are all aware of, but a visual image like the infographic below helps us appreciate those stats more.
Our Culture
I have always believed strongly in the adage “walk the talk”.
It has always seemed to me that the people we admire and the companies we respect are those that have a strong set of values and they live their lives, run their businesses accordingly.
In our role as consultants to organisations on corporate culture, we first seek to understand and articulate the values of the organisation before determining the desired behaviours associated with each value.
Last year we determined it was time to do this process to ourselves as we continued to evolve and grow our business.
We determined and agreed our values through a series of conversations and workshops embracing all our staff for, as has been proven over and over again, those that design internal culture should be those that implement the culture.
Our Culture statement follows, if you work with us I invite you to judge us by it, if you wish to work with us I invite you to embrace it and see the strength in it.
We recognise this is the start of a new stage of our journey. Over the coming months we will identify specific behaviours associated with each value and design intervention strategies to ensure those value aligned behaviours are entrenched in The Shannon Company for good. Good for us, good for our clients and for good.
Michael Daddo
Interest on Pinterest Increase
More and more social media users are making pins — almost as much as they tweet. This, according to the recent study revealed by the Pew Research Center that Pinterest is the third top most used social networking platform.
Unlike other networks, Pinterest is just as popular with all user ages; 19% of younger users and people 30 to 49 use the platform. It does, however, have the biggest difference in gender use than all the rest.