The Importance Of ‘Sensitising The Market’

Recently Bill Shannon presented to the Melbourne Staff his speech to Public Sector Marketing and Communications Conference in Canberra in February this year.

Bill spoke about the Federal Government not moving earlier to maximise support on issues of climate change, the mining tax and gambling legislation. This article (excerpt below) relates to Bill‘s point about “sensitising the community” with a communications strategy at the right time. Below is an excerpt from Bill’s speech.

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We are now a NZTE Registered Training Provider

Yes, you read that right. The Shannon Company (NZ) is now a registered training provider with New Zealand Trade & Enterprise (NZTE).

social media training christchurch nz

What does this mean?

This means as a business, you may be eligible for subsidy from NZTE on business training and coaching from us on the topics of social media and sustainable business practice.

How do you know if you qualify?

The eligibility qualifications are simple. You can avail of a discount or NZTE-subsidy on our training services if you are:

  • a small to medium New Zealand business with less than 50 employees
  • GST registered
  • operating in a commercial environment
  • privately owned of a Maori Trust
  • able to demonstrate that you have a desire to innovate and grow

What areas can your business get funding for?

There are a number of areas within your business that you can get assistance with. Here are the general categories:

  • Business Planning
  • Marketing Strategies (Social Media!)
  • Finance
  • Business Systems
  • Managing Resources
  • Governance
  • Sustainability
  • Lean Manufacturing/Business Operations
  • Exporting
  • Investment Ready

To find out further information and to avail of the discount vouchers, you have to be assessed by your local Regional Business Partner.

For further information, please contact us on christine (at) theshannoncompany (dot) co (dot) nz

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Attend the launch of the Social Media Club Christchurch!

We are pleased to invite you to the launch of our very first Social Media Club Christchurch event! After being interrupted by the September 2010, February and June 2011 earthquakes, we are finally here to get the Christchurch chapter up and going!

Date: 21 March, Wednesday
Time: 5.30pm to 7.00pm
Venue: The Honeypot Café, 458 Colombo Street Sydenham, Christchurch

Topic: The role of Social Media in Christchurch during the earthquakes and its future role in the city’s recovery.

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The Christchurch Earthquake – A Year In Review.

It’s hard to believe that one year has passed since the February 22nd Christchurch Earthquake that wreaked havoc on our city, our livelihoods, and took 185 loved ones from their families.

The one year anniversary was a day of mixed emotions for most of the country. It was a day of reflection on where we’d been and how far we’d come. It was a day of intense sadness remembering all those that lost their lives. Hearing the names read out at the civic memorial service in Hagley Park was heart wrenching, and seeing that those we lost were from 15 different countries just goes to show it was more than just a New Zealand tragedy. In some way it was felt all over the world.

Gayhurst Road Bridge 2.

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CareSuper – Big winner of AIST Awards for Excellence

Last night at the superannuation industry’s night of nights in Melbourne, the AIST Awards for Excellence, CareSuper took out the top gong in the Communication Awards for excellence category with their “Why should you care” campaign.

Why Should You Care campaign

Featuring TV , Outdoor and Digital, the campaign has been a great success in driving member engagement and growth for CareSuper and our congratulations go out to the CareSuper team for delivering a brilliant campaign.

We are obviously proud of the work too and special thanks to all the Shannon Company team who worked on the campaign.

Stay tuned for the next instalment.

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