Behaviour Change - Why?

Behaviour Change is good for business

The power of beliefs

The Science of Behaviour Change

BehaviourWorks

BehaviourWorks works because our aim from inception was to be a very different kind of research organisation; not just a place with a specific focus on Behaviour Change research, but one that actually breaks down the barriers that have prevented research being put into practice.   Our idea was to appeal to a far greater audience than a narrow group of academics. Fortunately, our founding partners saw significant value in this idea as well and, along with the Monash Sustainability Institute, agreed to support the initiative.   We started with two government organisations and a private Behaviour Change company: Environment Protection Authority Victoria; Sustainability Victoria; and The Shannon Company. In 2012, they were joined by the Office of Environment and Heritage in NSW and in 2014 by WorkSafe Victoria.   These partnerships are at the centre of what we do. Through learning and sharing, we now have a better understanding of human behaviour and ways to influence it.   Our BehaviourWorks’ Five-Year Strategy, Building on strong foundations: Research into Practice, is about research that leads to practical, everyday solutions. It focuses on:

• Understanding and integrating different approaches to changing behaviour
• Conducting collaborative research to help solve ‘real-world’ problems
• Sharing learning widely to influence practice and policy
• Seeking feedback on our work so we learn from others
• Developing professionally through capability building

Several times a year, BehaviourWorks brings to Australia world-leading behavioural change academics and practitioners. These speakers ensure we’re across international developments and serve to inform and inspire our partners and clients.

Visit the 'BehaviourWorks Australia' website

Sustainable Practice 360º

Sustainable Practice 360°, a partnership between leading academic and practitioner in sustainable businesses Dr Barry Law and The Shannon Company, aids businesses and organisations to change their behaviour in ways that will improve their business performance and demonstrate sustainable practice in their communities. Many companies understand why they need to address sustainability. Most do not know how. Our change model, Sustainable Practice 360°, is the culmination of two years of research and development. It provides the practical tools and processes to show companies how to become more productive and sustainable in their ways.

For more information contact Ian Forsyth or Michael Daddo

Australia’s Behaviour Concerns

Australia’s Behaviour Concerns is the first study of its kind that identifies and provides insights into social behaviours that most concern and/or impact Australians.

The study was first undertaken in 2013 in partnership with EY Sweeney; it includes the views and thoughts of 4500 Australians aged 16 years and above and will be undertaken annually to provide a picture of how our concerns and the behaviours we’re impacted by change overtime. Australia’s Behaviour Concerns identifies the nation’s top 34 concerns and groups them into 7 categories : Health, Road Safety, Work Safety, Discrimination, Gambling, Domestic and Community Safety. As well as the insights from Australia’s Behaviour Concerns being used to inform our own thinking, the data is also available more broadly on a paid subscription basis through the dedicated website, behaviourconcerns.com.au. Subscribers can access written summaries and insights, or delve into the detailed data and graphically compare concerns and impacts across a range of variables including states, genders, ages, incomes and job categories. The Shannon Company is at the leading edge of behaviour change communications – we’re a founding member of BehaviourWorks, an internationally recognised behaviour change research centre based at Monash University, and our partnership with EY Sweeney to undertake Australia’s Behaviour Concerns is another example of our commitment.

Visit the 'Australia's Behaviour Concerns' website

Australia’s Changing Choices

Increasing competition and, in some instances, deregulation have brought consumer choice into the spotlight for a range of sectors. Whether consumers change provider and why many of them fail to do so, despite financial and other benefits in doing so, is the topic at the core of this research program.

The global growth of the 'nudge' movement where consumers are subconsciously poked or encouraged to make a choice that will benefit them is reflected across many sectors. This report looks at 14 product and service categories within the commercial sector. It provides comparisons across these product and service categories in terms of switching and inertia characteristics and, rather than the drivers of switching behaviour, it examines the drivers of inertia. In which categories are consumers least active and why?

Across 14 product and service categories, we ask...

• • Why do you stay with your existing product or service supplier?
• • How likely are you to consider changing your supplier in the next 12 months?
• • And for sticky consumers, what prevents them from switching provider?

The report includes...

• • 2,000 interviews across Australia
• • An Interactive Report that allows for bespoke analysis
• • Expert commentary
• • Segmentation analysis that identifies consumer typologies with varying levels of churn behaviour across the 14 product and service categories

Visit 'Australia's Changing Choices' website